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Strategy toolkit: Start-ups

October 14

Every business venture, regardless of size, requires some sort of strategic direction. Whether this comes naturally or is meticulously planned, every entrepreneur desires a positive outcome. So, what’s in an essential startup strategy toolkit? Keep …

Instagram strategy: setting your business goals

September 17

So your small business has taken off, and now you want to tell the world about it. You’ve set up an Instagram business profile, added your logo as a profile picture, and written a killer …

Cultivating a culture of team collaboration

August 23

Team collaboration in the workplace is the key to success in our ever-changing world. Every day we face new and unpredictable challenges. Whether you are a small start-up or a large corporation, there are many …

Celebrating Christmas in July: Spreading the ‘Middlemas’ joy

August 20

‘Tis the season and we did not need a reason to spread the joy of Middlemas. If you are wondering ‘what is Middlemas?’, then you may be in the same boat as those in desperate …

Social media monitoring: Turning criticism into opportunity

August 19

It’s no secret, social platforms have revolutionised the way we do business. Clients now have an insiders perspective into your business as well as a direct line to you 24/7. Social media has been an …

10 Important office etiquette rules every professional should follow

July 10

The office – a place where we spend most of our time, more than our own homes, so it comes as no surprise that most of us get a ‘wee’ bit too comfortable at our …

What is a Facebook Lookalike Audience and how do I create one?

July 9

Not sure whether or not you are targeting the right group of people in your ads on Facebook? Well, using a Lookalike Audience will certainly help you get closer to the right audience. What is …

4 easy steps to setting up Google My Business and why it’s so important

Not sure how to get started? Need to get on the map locally? No worries, we’ve got you covered. You’ll find setting up Google My Business a breeze with us. Why Setting up Google My …

How to breathe personality into your brand with authentic marketing

May 23

It’s no secret that consumers are becoming jaded. Paid influencers, sponsored ads, and algorithms that favour the highest bidder are deciding what we should see which leaves us questioning – which brands can we trust? …

Deciphering modern social media jargon

April 17

The phenomenon of social media has taken the world by storm. Being a bit old-school myself, I understand how daunting it is to start marketing your business – especially when you first need to decipher …

Get more engagement with Instagram’s humble hashtag (a three point plan to using hashtags in Instagram)

February 12

Do you want more interactions with your posts on social media? Of course, you do – but wouldn’t you rather have meaningful interactions? And what about using hashtags in Instagram? Where do they go and …

The golden rules of effective social media communication

November 7

Are you ready to start building your brand’s presence on social media platforms? Getting followers is simply the first step of your community-building process. What you really want is for them to return frequently, engage …

Content marketing 101: Dazzle your readers with pops of personality

October 24

“70% of internet users want to learn about products and services through their own research.” That means the greater portion of buyers wants to find the facts on their own, without adverts. If you’re new …

How to write a blog post: The ultimate guide for beginners

September 10

The time has come. It’s decided. You’re ready to dip your toes into the world of blogging. As you may have heard, blogging is an excellent tool for enhancing your marketing strategy and reaching your …

Instagram’s 5 hottest updates in 2018 and how they’ll help you gain Instagram followers

August 22

Instagram is one of our favourite social media platforms, it’s a fantastic tool to create a buzz around your business and build your brand’s personality. Yes! A social platform can do all of this! Its …

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