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How to beef up your content and increase your Instagram followers

April 26, 2018

It’s very easy to create content for your Instagram account. Upload a picture and toss in a few hashtags. Boom. Done. Sit back and let the likes trickle in. But if one of your goals …

Google Maps and Local Guides development – and what this means for your local business

April 12, 2018

Google has been making big moves in Google Maps – have you noticed how much more information is available to the user when searching in Google Maps recently? If you are a business, you need …

Happy Birthday to us: Celebrating Two Years of Creative Paradise

March 13, 2018

It’s birthday month for Brand Candy. On the first of March, we celebrated our second birthday, which of course, called for a celebration. It’s hard to believe it’s already been two years of creative paradise. …

Word-Nerd Lessons I Learned as a Marketing Copywriter

February 23, 2018

I am frequently asked precisely what a marketing copywriter is, and many people are surprised to hear that my job has nothing to do with the entertainment industry or writing legal restrictions. No. In fact, …

For the Love of Words: Write Kick-Ass Content

February 13, 2018

The month of love is upon us. The world has turned into Cupid’s playground. Roses in full bloom, chocolate hearts, red and pink everywhere you look. Romance is dripping from the chandeliers. For a copywriter, …

Demystifying Vectors

January 31, 2018

In my last blog post, I spoke about “Deep Etching,” that awesome tool every graphic designer loves to hate! Deep etching is great when you need to “cut something out” of a photograph and remove the …

Facebook Newsfeed Changes: We’ve Got This

January 26, 2018

After the announcement was made by Adam Mosseri that Facebook would be changing its newsfeed, the world seems shocked and horrified. Brand Candy has been receiving lots of questions all of which ring slightly with …

The Importance of a Responsive Website

January 8, 2018

In a modern society, the mobile device is king. More and more information is being viewed on mobile devices, making a slick-looking and functional site vital. The best way to ensure your website offers an …

Join the Brand Candy team as a Web Developer!

Join our team Brand Candy is a fun, dynamic agency specialising in online marketing, graphic design and website development. We are based in Hillcrest, Durban with a national and international client base. The ideal candidate …

Consumer Psychology and How It Plays a Role in Marketing

December 22, 2017

Sally wanders into Clicks to purchase her monthly toiletries. She pauses at the makeup kiosk she would ordinarily have simply passed by. Her eyes swiftly scan the different brands on display, she then bends down …

7 Tips on How to Establish an Engaging Email List

December 14, 2017

Is your business struggling to build an engaged email list? If so, take a look at these seven tips on how to build an engaging email list the correct way. Opt-in marketing Opt-in also known …

Attention to detail: It’s the little things that count

November 20, 2017

Organised? That ghastly word which describes what everyone expects us all to be. Organised? Who has the time to be organised in this rat race we call life? At Brand Candy, I am the Office …

Using Pinterest to drive traffic to your website

October 25, 2017

The World Wide Web is just that – World and Wide. This means that you have to make your business stand out from the crowd, for people to notice you. We’ve all used social media …

What is branding and why is it important for your business?

October 10, 2017

While you might be inclined to believe that branding begins and ends with a striking logo, there is, in fact, far more than meets the eye to building a brand and making it effective. Branding, …

Branded content on Instagram

September 28, 2017

Branded Content is a great new feature on Instagram that was introduced to create a clearer way for Instagram users to see posts by influencers or publishers. These posts by influencers or publishers are a …


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