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7 Tips on How to Establish an Engaging Email List

December 14, 2017

Is your business struggling to build an engaged email list? If so, take a look at these seven tips on how to build an engaging email list the correct way. Opt-in marketing Opt-in also known …

Attention to detail: It’s the little things that count

November 20, 2017

Organised? That ghastly word which describes what everyone expects us all to be. Organised? Who has the time to be organised in this rat race we call life? At Brand Candy, I am the Office …

Using Pinterest to drive traffic to your website

October 25, 2017

The World Wide Web is just that – World and Wide. This means that you have to make your business stand out from the crowd, for people to notice you. We’ve all used social media …

What is branding and why is it important for your business?

October 10, 2017

While you might be inclined to believe that branding begins and ends with a striking logo, there is, in fact, far more than meets the eye to building a brand and making it effective. Branding, …

Branded content on Instagram

September 28, 2017

Branded Content is a great new feature on Instagram that was introduced to create a clearer way for Instagram users to see posts by influencers or publishers. These posts by influencers or publishers are a …

Social media: the future of marketing

September 18, 2017

Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr and more. Social media is constantly growing, improving and changing. This form of marketing as well as digital marketing are quickly taking over traditional marketing practices and the results …

Google Keyword Planner – Conquering the World of Keywords.

July 17, 2017

Keyword research is an essential task in the SEO space. It involves identifying popular words and phrases people enter into search engines. This is done in an attempt to figure out what to rank for. …

MailChimp Newsletters: The Bells and Whistles

June 12, 2017

Setting up MailChimp newsletters is as easy as 1,2,3 right? Right! But did you know there’s a whole lot more you can do with MailChimp than just selecting a template, inserting your content and images, …

How to run a National Campaign

April 20, 2017

When one of your clients requires you to run a national campaign (eek!), say to raise funds for a nonprofit, there are a few things that you need to consider and put into place for …

Writing: Tone it up!

March 30, 2017

You may not realise it, but you write every day. Whether you’re a novelist, prolific emailer, or just an enthusiastic texter, you write every day to communicate to others. For brands especially, communication is so …

Copywriting and Why it is Important.

February 15, 2017

Throughout my three years of studying, I have come across many people that have no idea what I do. They inquisitively asked what I study and I always saw the confusion on their faces as …

Google AdWords or AdWords Express?

October 31, 2016

When you advertise your website with Google, or hopefully, more specifically, a page on your website, you have the choice of both, but what is the difference between them, and which is better? Google AdWords or AdWords …

5 Reasons why you need Google Analytics reporting for your website

October 7, 2016

We have some lovely clients with some lovely websites that have been lovingly built. We put them out there, market the heck out of them, and hope for the best. We are excited to announce that …

Shooting short YouTube videos

Have you considered shooting YouTube videos to show your customers – visually – what it is that you do? YouTube is a fantastic platform to use for reaching your customers or social media followers, and you …

Do you have a website? Then you need AdWords

August 26, 2016

AdWords is a fantastic tool that we truly believe is an asset to any marketing strategy. We have endeavoured to explain AdWords to you below in the best possible way and talk about how it …

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