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Google Maps and Local Guides development – and what this means for your local business

April 12, 2018

Google has been making big moves in Google Maps – have you noticed how much more information is available to the user when searching in Google Maps recently? If you are a business, you need …

Word-Nerd Lessons I Learned as a Marketing Copywriter

February 23, 2018

I am frequently asked precisely what a marketing copywriter is, and many people are surprised to hear that my job has nothing to do with the entertainment industry or writing legal restrictions. No. In fact, …

For the Love of Words: Write Kick-Ass Content

February 13, 2018

The month of love is upon us. The world has turned into Cupid’s playground. Roses in full bloom, chocolate hearts, red and pink everywhere you look. Romance is dripping from the chandeliers. For a copywriter, …

The Importance of a Responsive Website

January 8, 2018

In a modern society, the mobile device is king. More and more information is being viewed on mobile devices, making a slick-looking and functional site vital. The best way to ensure your website offers an …

Consumer Psychology and How It Plays a Role in Marketing

December 22, 2017

Sally wanders into Clicks to purchase her monthly toiletries. She pauses at the makeup kiosk she would ordinarily have simply passed by. Her eyes swiftly scan the different brands on display, she then bends down …

7 Tips on How to Establish an Engaging Email List

December 14, 2017

Is your business struggling to build an engaged email list? If so, take a look at these seven tips on how to build an engaging email list the correct way. Opt-in marketing Opt-in also known …

Attention to detail: It’s the little things that count

November 20, 2017

Organised? That ghastly word which describes what everyone expects us all to be. Organised? Who has the time to be organised in this rat race we call life? At Brand Candy, I am the Office …

Using Pinterest to drive traffic to your website

October 25, 2017

The World Wide Web is just that – World and Wide. This means that you have to make your business stand out from the crowd, for people to notice you. We’ve all used social media …

What is branding and why is it important for your business?

October 10, 2017

While you might be inclined to believe that branding begins and ends with a striking logo, there is, in fact, far more than meets the eye to building a brand and making it effective. Branding, …

Branded content on Instagram

September 28, 2017

Branded Content is a great new feature on Instagram that was introduced to create a clearer way for Instagram users to see posts by influencers or publishers. These posts by influencers or publishers are a …

Social media: the future of marketing

September 18, 2017

Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr and more. Social media is constantly growing, improving and changing. This form of marketing as well as digital marketing are quickly taking over traditional marketing practices and the results …

Google Keyword Planner – Conquering the World of Keywords.

July 17, 2017

Keyword research is an essential task in the SEO space. It involves identifying popular words and phrases people enter into search engines. This is done in an attempt to figure out what to rank for. …

MailChimp Newsletters: The Bells and Whistles

June 12, 2017

Setting up MailChimp newsletters is as easy as 1,2,3 right? Right! But did you know there’s a whole lot more you can do with MailChimp than just selecting a template, inserting your content and images, …

How to run a National Campaign

April 20, 2017

When one of your clients requires you to run a national campaign (eek!), say to raise funds for a nonprofit, there are a few things that you need to consider and put into place for …

Writing: Tone it up!

March 30, 2017

You may not realise it, but you write every day. Whether you’re a novelist, prolific emailer, or just an enthusiastic texter, you write every day to communicate to others. For brands especially, communication is so …


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