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Deciphering modern social media jargon

April 17, 2019

The phenomenon of social media has taken the world by storm. Being a bit old-school myself, I understand how daunting it is to start marketing your business – especially when you first need to decipher …

Get more engagement with Instagram’s humble hashtag (a three point plan to using hashtags in Instagram)

February 12, 2019

Do you want more interactions with your posts on social media? Of course, you do – but wouldn’t you rather have meaningful interactions? And what about using hashtags in Instagram? Where do they go and …

The golden rules of effective social media communication

November 7, 2018

Are you ready to start building your brand’s presence on social media platforms? Getting followers is simply the first step of your community-building process. What you really want is for them to return frequently, engage …

Instagram’s 5 hottest updates in 2018 and how they’ll help you gain Instagram followers

August 22, 2018

Instagram is one of our favourite social media platforms, it’s a fantastic tool to create a buzz around your business and build your brand’s personality. Yes! A social platform can do all of this! Its …

Promoting Your Event With Facebook Marketing

July 6, 2018

By now, you no doubt realise and appreciate the value of using social media platforms to promote your own business. A website is a great start, but by using Facebook marketing, you can really get …

Instagram Stories: Using and Editing your Instagram Highlights

June 18, 2018

You’ve created a few Instagram Highlights themes (those little bubbles at the top of your profile), designed some great cover images for them, and they’re sitting there on your profile so neatly. Now how do …

Facebook Pixel Part 1: Get More Out Of Your Marketing

June 4, 2018

Advertising is not the same as it was in the print era. Social media marketing has almost single-handedly taken over the advertising world. Instead of printing flyers, we now launch online campaigns. But, while getting …

How to beef up your content and increase your Instagram followers

April 26, 2018

It’s very easy to create content for your Instagram account. Upload a picture and toss in a few hashtags. Boom. Done. Sit back and let the likes trickle in. But if one of your goals …

Facebook Newsfeed Changes: We’ve Got This

January 26, 2018

After the announcement was made by Adam Mosseri that Facebook would be changing its newsfeed, the world seems shocked and horrified. Brand Candy has been receiving lots of questions all of which ring slightly with …

Using Pinterest to drive traffic to your website

October 25, 2017

The World Wide Web is just that – World and Wide. This means that you have to make your business stand out from the crowd, for people to notice you. We’ve all used social media …

Branded content on Instagram

September 28, 2017

Branded Content is a great new feature on Instagram that was introduced to create a clearer way for Instagram users to see posts by influencers or publishers. These posts by influencers or publishers are a …

Social media: the future of marketing

September 18, 2017

Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr and more. Social media is constantly growing, improving and changing. This form of marketing as well as digital marketing are quickly taking over traditional marketing practices and the results …

Writing: Tone it up!

March 30, 2017

You may not realise it, but you write every day. Whether you’re a novelist, prolific emailer, or just an enthusiastic texter, you write every day to communicate to others. For brands especially, communication is so …

Copywriting and Why it is Important.

February 15, 2017

Throughout my three years of studying, I have come across many people that have no idea what I do. They inquisitively asked what I study and I always saw the confusion on their faces as …

Let’s get connected! A lesson on how to connect your Instagram account to your Facebook page

September 21, 2016

It’s really easy to connect your Instagram account and Facebook page!  Make sure that you are an admin of the Facebook page that you’d like to share to and then, continue with the below.Follow these easy …


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