After the tremendous success of our ongoing Social Media for Business course, we have developed the first in a series of advanced (and very short!) courses, focusing on the exciting opportunities available to advertisers on Facebook and Instagram.
These courses are best suited to those who have already used Facebook’s Ads Manager to run ads for their business Page – and are looking to increase the efficacy of their advertising efforts. Each course covers one aspect of Facebook’s advanced advertising options, and runs for 60 to 90 minutes.
This advanced social media advertising course covers the steps you need to complete to start benefiting from targeted ads on Facebook and Instagram. We will show you how to use Facebook’s Custom Audience tools and apply different audience types in your advertising to achieve advanced objectives. Custom Audiences help you incorporate the information you already have to reach people on Facebook and Instagram, across multiple devices, in a way that protects your audience’s privacy.
The cost per delegate is R750 including VAT – including tea and coffee
*We reserve the right to cancel and/or reschedule and course that does not have full attendance.
The Facebook Advertising course takes place at the Brand Candy studio in Hillcrest. The course starts at 10am sharp and finishes between 11 and 11:30am.
Once your booking has been received, you will receive an email with additional details for the course, including directions.
Social media advertising allows you to find new customers and to retarget your existing customers. Are you launching a new product or service? Use Facebook ads to let your existing customers know! Are you opening a store in a new area? Use Facebook ads to let people who live in that area know that you’re coming to town! Have you got an exciting promotion coming up? Announce the sale using Instagram ads and make sure the right kind of people see your ads!
The options available to advertisers in Facebook’s Ads Manager are constantly expanding, and it can be challenging to choose the right objective, create the best audience, and select the optimal delivery times and visuals. With so many variations available, not trying any of them can feel like the safest at times! We have done lots of testing at Brand Candy, and in doing so, learned some best practices – practices which we can share with you, to take at least some of the confusion out of social media advertising.
Brand Candy has been offering social media training to business owners and their marketing teams for over five years. If you’re looking for something specific, bespoke sessions, tailored to your requirements, can be booked for between four and six delegates per four-hour session. Larger groups or more advanced teams can also be accommodated by arrangement.
Colleen Mossman – Blu Betty
“The Brand Candy team of Janet and Savanah were fantastic – very patient with our never ending questions, super knowledgeable and they gave us OUTSTANDING coffee! We left highly motivated and with a real understanding and better insight into the rather scary world of social media advertising. In short – they rock!”