What is Adwords?
AdWords is Google’s version of online advertising. It is here that we create and manage ads for your business that will be displayed on search networks. Your budget is variable and flexible.
Depending on the competition of the keyword/s, your text advert will show up in the search results in the advert boxes at the top of the page. You will require a budget to use this marketing option and you should be aware that this method can result in a trial and error approach when you first start out.
Benefits of AdWords:
1. Small initial investment
One of the best features of AdWords is that you only pay when someone clicks on your ad, and you can decide exactly how much you want to spend beforehand. For example, you can start with a budget of R50 and as your website starts getting more clicks (making more money), you can increase your daily or monthly budget.
2. Defining budget
AdWords works on the ‘pay per click’ method, this may sound dangerous, but you can use your daily budget to limit your daily spending. For example, you can start with a daily budget of R500 or you can start on R5000, the sky’s the limit!
3. Huge number of Google searches
As you probably know, Google is the biggest and most widely used search engine that exists. While this sounds impressive, 2.3 million searches every second sounds even more impressive. With that volume, you can be sure that using Google AdWords will benefit your business.
4. Stop, start, pause, test
Before actually starting with AdWords, you can run a test campaign to pinpoint any changes that could be made to improve your results. AdWords also allows you to pause your campaign as you please, which stops it from being promoted on google. You can resume it when you want to and it will carry on as if you never paused.
5. Specific location targeting
Google have really taken small business marketing into consideration with AdWords. For each ad you can target specific locations such as cities, towns or countries, or even a radius around a specific location. AdWords also allows you to target people who are searching pages about or in your targeted location.