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Copywriting and Editing Services

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Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a company like Brand Candy who can do some of the heavy lifting for you. You can trust our copywriting services.

Consistency in all aspects

  • Visually through a good corporate identity
  • Through tone of voice in all communications - verbal, digital, advertising etc
  • Through your business processes

Clarity and repetition of message

  • Keep it seriously simple and repeat yourself. Goes back to consistency

Be aware

  • Consciously build authentic content and distribute it as far and wide as possible

So, there is quite a bit involved in brand communication and it all starts with great copy. And no, copywriting has nothing to do with copyright law - let's just get that out of the way immediately, shall we 🙂

Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. This text is known as “copy", and it's everywhere.

Unlike news or editorial writing, copywriting is all about getting the reader to take action. For those of you know who Janet, you'll have heard her going on (and on!) about a "call to action". That's what copywriters do - they create that call to action. That action might be to purchase, opt-in, or engage with a product, service, or company.

Over and above calls to action, other things we write include:

  • Blog posts
  • White papers
  • Emails and newsletters
  • Social media posts
  • Case studies
  • Website copy

Reasons why Brand Candy should write your copy for you:

  1. It’s most likely that you don’t have time
    You’ve got enough to do with your own job, so let someone who’s good at copywriting do that for you.
  2. This isn’t just writing
    Copywriting is all about drafting compelling copy that gets people’s attention. We need to distil product features into benefits your customers care about, and know your audience and company well enough to create the tone, voice and message that achieves your goals.
  3. Copywriters have studied to do this
    Writing effective pieces takes practice and effort.
    We keep up on industry and advertising trends to help us write effective copy that will make you money.
  4. You need perspective
    If you’re too close to your product, you might not realise that writing your own marketing materials is doing you a disservice. You know your product better than anyone else, which is great, but a copywriter will look at your product with an outsider’s perspective. Which is also great. Let Brand Candy ensure that your promotions communicate the real benefit to the customer.

Samples of web copy we completed recently

Butcher Block

Our meat is sourced from a well-respected and trusted supplier – who rear their own calves from young and feed them supplemental food with all the correct nutrients to build a healthy, strong immune system – resulting in good quality, healthy meat for your pallet.

The meat is quality checked and controlled by a panel of outside companies, who ensure that every piece of meat is hygienic and fit for human consumption…

Visit site
OnRamp

If we’re honest, when we think about training, what comes to mind is, long, snore-worthy, badly designed PowerPoint presentations, with at least a hundred slides of ‘kill-me-now’ information. Or something thereabouts.

Traditional training methods are not only expensive and unproductive, but also time consuming – and in this fast-paced day and age, it’s just not feasible. Everyone is on the World Wide Web now, why not move your training to the next level and join the cloud revolution…

Visit site

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