Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a company like Brand Candy who can do some of the heavy lifting for you. You can trust our copywriting services.
Consistency in all aspects
- Visually through a good corporate identity
- Through tone of voice in all communications - verbal, digital, advertising etc
- Through your business processes
Clarity and repetition of message
- Keep it seriously simple and repeat yourself. Goes back to consistency
- Consciously build authentic content and distribute it as far and wide as possible
So, there is quite a bit involved in brand communication and it all starts with great copy. And no, copywriting has nothing to do with copyright law - let's just get that out of the way immediately, shall we 🙂
Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. This text is known as “copy", and it's everywhere.
Unlike news or editorial writing, copywriting is all about getting the reader to take action. For those of you who know Janet, you'll have heard her going on (and on!) about a "call to action". That's what copywriters do - they create that call to action. That action might be to purchase, opt-in, or engage with a product, service, or company.
Over and above calls to action, other things we write include:
- Blog posts
- White papers
- Emails and newsletters
- Social media posts
- Case studies
- Website copy