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Digital or Online Marketing

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SOCIAL CHANNEL SETUP AND DESIGN

This involves setting up the social channel/s of your choice, by creating a page, designing the cover and profile pictures, so that it captivates and engages your audience and fits your brand.

SOCIAL ADVERTISING

We will create, design and manage adverts for you either on a per campaign or weekly/monthly basis, on the social channels of your choice.

SOCIAL MEDIA TRAINING

Basic training on how you can post/respond/interact with your customers if you choose to. We run a monthly course that covers the basics quite comprehensively – highly recommended for anyone who wants to use social media for their business. Read more here.

DATABASE DEVELOPMENT

Finding new or adding existing e-mail/telephone contact details to a folder that becomes your ‘fan base’ for any info that your brand sends out.

EMAIL NEWSLETTERS

We create, design, write and send out a monthly newsletter on your behalf, informing your customers of any news, promotions and important info. A great addition to your marketing strategy!

Email marketing is the perfect platform for promoting your products and services as well as providing readers with excellent content but the problem is that online users are so used to spam popping into their inboxes that you really have to be outstanding for them to sit up and take notice.

The first step in developing an email marketing strategy is to decide what you want to achieve. Do you want to generate more sales, increase website visitors or get users to answer a survey? Once you’ve established this you can decide on the content of your mailer.

By researching your market you can decide what the best time would be to send the newsletter and also how often you should email them. Unsubscribes should be avoided at all costs. Another important point is to get your readers to want to open your email and this is done with a superb headline so give this loads of thought and ensure that the content in your newsletter delivers on it.

BLOGGING

A written, digital, diary which we write on your behalf either weekly or monthly, about anything that you would like to write about. This could be general information about your brand or a specific topic that you feel would be of benefit to your customers.

SEARCH ENGINE OPTIMISATION

Where do we begin on this complicated subject?

Your business is now online but ideally, you also want to be found by search engines such as Google. There are a number of things you can do to show up on Google’s search result pages, the first one being website optimisation. By having an SEO (search engine optimisation) plan in place you can use the content on your site as keywords to give Google an idea of what your site is all about and when they should display your website in their search results. This digital marketing option is free and quite simple to implement if you understand the basics.

The second option is to use Google Adwords. This platform allows you to bid on keywords that you would like to rank for in search engine results. 

PAID SEARCH ADVERTISING/GOOGLE ADWORDS MANAGEMENT

This is Google’s version of online advertising. Here we will create and manage ads for your business that will be displayed on search networks. Your budget is variable and flexible.

Depending on the competition of the keyword, your text advert will show up in the search results in the ad boxes at the top of the page. You will require a budget to use this marketing option and you should be aware that this method can result in trial and error approach when you first start out.

 

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