Marketing Strategies

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From your brand’s creation to its expansion and exposure in all forms of media, Brand Candy can help you every step of the way!

Whether you would like someone to hold your hand and guide you from point A to Z, or you simply need a single piece to complete your marketing puzzle, Brand Candy will assist you with simple, creative and brilliantly branded solutions. And the end result? Better communication with your customers!

Brand Candy can assist you to put together a marketing strategy for your business, give you an assessment of your current marketing exercises and where you can improve your brand communications.

To start with, we will spend time understanding your business and how you currently communicate with your customers. We do this with a facilitated marketing strategy session. From this session, Brand Candy will develop a strategy and the associated costings, for the marketing of your business going forward, through channels that offer the least resistance and most return for you.

This will go alongside a 6 to 12-month campaign plan – where each element is outlined and time lined. Basically, by the time we are finished, your business will have a road map which you can follow from start to finish.

Marketing Strategy Sessions

The marketing strategy session is a focused meeting which will get us ‘on the same page’ as everyone in your business and also allow you to do some thinking around the direction in which you’d like to take to grow your brand. It’s important that all decision-making parties from your side are present.

The 2 hour session is normally held in the Brand Candy boardroom at our offices in Hillcrest. We run the session with a facilitator so that we can get all the information that we need from you, without having to keep track of our agenda, time and so on. This means the best use of our time and a better plan of action for you!


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